Creator marketing for games: pay clippers per verified view
The fastest way to market a game with creators is to pay per verified view instead of per post. On LiveFrame you fund a budget pool, set a rate (e.g. $2.00 per 1,000 verified views), and dozens of vetted clippers and streamers post native gameplay clips across YouTube Shorts, TikTok, Twitch and Instagram Reels. You only pay for views that verify, bot and repost traffic is filtered before you're charged, and creators are paid in USDC, cashing out from $5. There's no minimum spend, no agency retainer, and no follower requirement for creators, so a small studio can launch the same day a AAA publisher can.
Who it's for: Game studios, publishers, and indie devs launching or reviving a title.
Clip formats that work here
Why games works with LiveFrame
Games are inherently clippable
Every match, boss fight, and glitch is short-form content. You're not asking creators to make ads, you're paying them to clip the fun they'd share anyway.
Reach players, not impressions
Verified views come from real gaming audiences on the platforms where discovery actually happens now. Quality reach beats a banner nobody remembers.
Launch from any budget
No $50k minimum. Fund $500 to test a trailer angle, then scale the hooks that convert to wishlists and installs.
Attribution to installs
Track which clips and creators drive the verified views, and pair with a link or code to tie reach to wishlists, downloads and DAU.
LiveFrame vs. the old way
| LiveFrame | Sponsored posts | |
|---|---|---|
| You pay for | Verified views only | The post, regardless of views |
| Minimum spend | None, start at $500 | $5k–$50k+ monthly |
| Creator payout | USDC from $5, minutes | Weeks of chasing |
| Bot filtering | Filtered before billing | You eat bot traffic |
FAQ
How much does it cost to promote a game with creators on LiveFrame?+
You set the rate and the pool. Campaigns commonly run at a $2.00 CPM (per 1,000 verified views) with an optional flat fee per approved clip. There's no minimum spend and unspent pool is refundable, you can start at $500 and scale what works.
Which platforms can game clips run on?+
YouTube (Shorts and long-form), TikTok, Instagram Reels, Twitch, Kick, and X. Views from any verified creator channel count toward payout.
Do creators need a big following?+
No. LiveFrame pays per verified view, not per follower, so a zero-follower account that clips well earns the same rate as a large one. This widens your creator pool dramatically.
How do I know the views are real?+
Every view is verified and bot/repost traffic is filtered before you're billed, the same number creators are paid on. Payouts settle as USDC onchain, so the spend is publicly verifiable.
Ready to reach games audiences?
Fund a pool, set your rate, and only pay for verified views. No minimum, no retainer, settled in USDC.